Soft, cuddly and flat, the FLATOUTbear is made of 100% pure Australian sheepskin shaped like a teddy bear. They are just gorgeous. They're natural, plush and luxurious - perfect for babies, kids, grannies... What can we say, everyone loves FLATOUTbears.

It is no wonder the FLATOUTbear has a star studded fan base including Princess Mary of Denmark, Brooke Shields and Hugh Jackman. Sarah Jessica Parker termed the FLATOUTbear "charming and adorable", Tom Cruise had it on his baby wish-list, Jennifer Garner "loves it". The FLATOUTbear is now seen around the world.

If you have a FLATOUTbear already, read no further because you know how fabulous they are:

* Hand made from 100% Australian sheepskin

* 18cm x 16cm or 12" x 10" (this may vary slightly as each bear is hand cut)

* 4cm or 2" flat

* Easy care - warm hand wash and dry in shade

* Baby Safe Eyes and Nose - meets Australian and International toy safety Standards.

* tested

* Colours available - milk, honey, latte, licorice, chocolate, koala grey and rosie.

* A "please phone home" stitched in label with room for your phone number.

FLATOUTbear is a unique product used as a baby's toy and comforter. Saying that, we know lots of adults that won't leave home without one! The ultimate luxury teddy bear. We believe every child deserves a FLATOUTbear.

FLATOUTbears CARE:

To look after your FLATOUTbear we suggest you follow these guidelines:

Dissolve a small amount of detergent or wool wash in a bucket of cool to luke warm water. Slosh your FLATOUTbear up and down a few times and rinse thoroughly with running water. Remove from the bucket and squeeze gently by hand.

Dry your bear flat in a shady area. Please be patient as this can take a day or two depending on the weather.

Please do not put your FLATOUTbear in the washing machine (even on a handwash cycle) or put it in the dryer.

Due to the natural lanolin in wool, sheepskin tends to be self-cleaning. You can also use a sponge to clean a small area that may have a dirty mark or stain.